Browsing Žilinská univerzita v Žiline by Author "Červkovskis, Edgars"
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Online Consumer Purchasing Behaviour in Slovakia
Laitkep, Dominik; Červkovskis, Edgars (University of Zilina, 2020)The paper describes buying behaviour of Slovak consumers who use social networks. Knowledge of consumer behaviour and consumer preferences means a competitive advantage in the business environment, which is a complex ...