Browsing Žilinská univerzita v Žiline by Author "Cyprichová, Milada"
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MANAŽMENT REKLAMÁCIÍ A SŤAŽNOSTÍ V ELEKTRONICKOM PODNIKANÍ
Cyprichová, Milada; Rostášová, Mária (Žilinská univerzita v Žiline, 2019)The paper deals with the often neglected topic, which is the management of complaints and complaints, as a process of disseminating information aimed at identifying and correcting various causes of customer dissatisfaction. ...