Now showing items 1-4 of 4

    • FOTOBANKY – ONLINE PREDAJ OBSAHU AKO ZDROJ POTENCIÁLNEHO PRÍJMU 

      Hollá Bachanová, Petra (Žilinská univerzita v Žiline, 2019)
      Due to the development of information and communication technologies is also developing the e-commerce. The e-commerce market is expanding its borders with new opportunities. One of these options is trading with visual ...
    • PODNIKANIE PROSTREDNÍCTVOM FRANCHISINGU 

      Garbárová, Miriam; Hollá Bachanová, Petra (Žilinská univerzita v Žiline, 2019)
      The paper defines the concept of franchising, characterizes its basic features, describes the system and conditions important for the functioning of franchising business. The paper also deals with the legislation that ...
    • PRINCÍP FUNGOVANIA FOTOBÁNK 

      Hollá Bachanová, Petra (Žilinská univerzita v Žiline, 2020)
      The aim of this article is describe the principles of functioning of photobanks (stock) and to provide an overview of the basic differences of the five selected photobanks regarding the registration process, technical ...
    • VNÍMANIE JEDNOTLIVÝCH NÁSTROJOV PODPORY PREDAJA NA INTERNETE Z HĽADISKA ZÁKAZNÍKOV 

      Hollá Bachanová, Petra (Žilinská univerzita v Žiline, 2015)
      The article is dedicated to the issue of sales promotion on the Internet, as one tool of marketing communication mix. The paper contains the results of surveys aimed at implementation of various tools of sales promotion ...