Now showing items 1-3 of 3

    • BARIÉRY PODNIKANIA V ELEKTRONICKOM OBCHODE (ČASŤ I) 

      Madleňáková, Lucia; Mišíková, Michaela; Madleňák, Radovan (Žilinská univerzita v Žiline, 2016)
      The main goal of this paper is to identify and to judge the dangerous aspects of starting a business in the area of electronic commerce. Subsequently in the last part there are suggested actions, based on the critical ...
    • BARIÉRY PODNIKANIA V ELEKTRONICKOM OBCHODE (ČASŤ II) 

      Madleňáková, Lucia; Mišíková, Michaela; Madleňák, Radovan (Žilinská univerzita v Žiline, 2016)
      The final goal of this paper is to propose measures to eliminate identified risks and barriers of starting a business in the area of electronic commerce. In the last part there are there are suggested actions, based on ...
    • Online Consumer Purchasing Behaviour in Slovakia 

      Laitkep, Dominik; Červkovskis, Edgars (University of Zilina, 2020)
      The paper describes buying behaviour of Slovak consumers who use social networks. Knowledge of consumer behaviour and consumer preferences means a competitive advantage in the business environment, which is a complex ...