Browsing Žilinská univerzita v Žiline by Subject "differentiated CRM strategy"

Now showing items 1-2 of 2

    • HODNOTENIE VÝKONNOSTI PODNIKU PRI UPLATNENÍ STRATÉGIE DIFERENCOVANÉHO CRM 

      Strenitzerová, Mariana (Žilinská univerzita v Žiline, 2019)
      Feedback based on measuring and evaluating the functionality and performance of the activities and processes implemented must be part of any successful strategy. It is not enough to evaluate only the financial performance ...

    • VOĽBA CRM STRATÉGIE V ZÁVISLOSTI NA HODNOTE ZÁKAZNÍKA PRE PODNIK 

      Strenitzerová, Mariana (Žilinská univerzita v Žiline, 2018)
      The differentiated CRM strategy has today become one of the most important tools for acquiring and retaining customers. The proposed differentiated CRM strategy will respect not only the different needs, requirements and ...