• Marketing of low-cost carriers 

      Mihalčinová, Nikola; Badánik, Benedikt (University of Žilina, 2023)
      The article deals with the marketing of low-cost airlines and marketing strategies. The article primarily focuses on three selected airlines - Wizz Air, Ryanair and easyJet. The aim of this article is to propose specific ...
    • Marketing v kocke 

      Šuteková, Henrieta (Katedra mediamatiky a kultúrneho dedičstva, Fakulta humanitných vied, Žilinská univerzita v Žiline, 2022)
      Predložená učebnica je určená najmä študentom študijného programu Mediamatika a kultúrne dedičstvo, ktorí sa majú v rámci jednosemestrálneho predmetu Marketing oboznámiť s elementárnou bázou poznatkov o riadení trhu a o ...
    • Traditional air carriers fare and booking class names as a part of their marketing strategy 

      Sitarčík, Adam; Materna, Matúš; Šajbanová, Kristína (University of Žilina, 2023)
      This paper focuses on the issue of fare and booking class names of traditional air carriers. Paper discusses the issues of traditional air carriers, history, development and current status, fleets, airline networks, services ...
    • VNÍMANIE JEDNOTLIVÝCH NÁSTROJOV PODPORY PREDAJA NA INTERNETE Z HĽADISKA ZÁKAZNÍKOV 

      Hollá Bachanová, Petra (Žilinská univerzita v Žiline, 2015)
      The article is dedicated to the issue of sales promotion on the Internet, as one tool of marketing communication mix. The paper contains the results of surveys aimed at implementation of various tools of sales promotion ...