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dc.contributor.authorFábik, Miroslav
dc.contributor.authorBadánik, Benedikt
dc.date.accessioned2020-06-19T08:19:02Z
dc.date.available2020-06-19T08:19:02Z
dc.date.issued2020
dc.identifier.isbn978-80-554-1687-8
dc.identifier.urihttp://drepo.uniza.sk/handle/hdluniza/147
dc.description.abstractThe aim of this paper is an analysis and research of an advertisement success rate on the additional and the commission services of low-cost airlines. As an analysis method of the research we choose a questionnaire. Its goal was to identify a perception of the additional services advertisement and a form of the promotion from the passenger’s perspective. From the analysis results of the questionnaire participants were concluded drawbacks in form of an advertisement serving and an incorrect aiming of the additional services advertisement. Component of the paper evaluation are recommendations for a higher effectiveness of the additional services seller’s strategy and a reduction of a negative perception on the form of advertisement promotion for the additional and the commission services of the low-cost airlines.en_US
dc.language.isosken_US
dc.publisherŽilinská univerzita v Žilineen_US
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectairline advertisementen_US
dc.subjectadvertisement promotionen_US
dc.subjectAncillary revenuesen_US
dc.subjectairline additional servicesen_US
dc.subjectairline commission servicesen_US
dc.subjectairline website advertisementen_US
dc.titleMOŽNOSTI REKLAMY V PROSTREDÍ LETECKEJ DOPRAVYen_US
dc.typeBook of proceedingsen_US
dc.identifier.doihttps://doi.org/10.26552/pas.Z.2020.2.1


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http://creativecommons.org/licenses/by/4.0/
Okrem prípadov, kde je uvedené inak, licencia tohto záznamu je http://creativecommons.org/licenses/by/4.0/