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NÁVRH VYUŽITIA INFORMAČNÉHO SYSTÉMU PRE RIADENIE VZŤAHOV SO ZÁKAZNÍKMI V PROSTREDÍ ELEKTRONICKÉHO OBCHODOVANIA

dc.contributor.authorChinoracký, Roman
dc.date.accessioned2020-07-28T10:54:26Z
dc.date.available2020-07-28T10:54:26Z
dc.date.issued2018
dc.identifier.issn1336-8281
dc.identifier.urihttp://drepo.uniza.sk/handle/hdluniza/239
dc.description.abstractThe first part of the article is dedicated to the analysis of selected CRM software. The second part of the article focuses on the main goal of this article which is choosing and designing the appropriate use of the CRM software for the selected company. The choice of a CRM software and the design of its appropriate use was made based on an analysis of the company’s internal environment and the analysis and comparation of selected CRM software.en_US
dc.language.isosken_US
dc.publisherŽilinská univerzita v Žilineen_US
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectInformation systemsen_US
dc.subjectCustomer Relationship Managementen_US
dc.subjectUsage of information systems for customer relationship managementen_US
dc.titleNÁVRH VYUŽITIA INFORMAČNÉHO SYSTÉMU PRE RIADENIE VZŤAHOV SO ZÁKAZNÍKMI V PROSTREDÍ ELEKTRONICKÉHO OBCHODOVANIAen_US
dc.typeArticleen_US
dc.identifier.doihttps://doi.org/10.26552/pte.C.2018.2.1


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