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CELOŽIVOTNÁ HODNOTA ZÁKAZNÍKA PRE PODNIK A JEJ VÝZNAM V RÁMCI STRATÉGIE DIFERENCOVANÉHO CRM 1. časť
(Žilinská univerzita v Žiline, 2017)
The contribution is devoted to the proposal of differentiated strategy of CRM in the
particular service company. There are various needs, requests customer behavior taken into
consideration as well as their contribution ...
NÁVRH VYUŽITIA INFORMAČNÉHO SYSTÉMU PRE RIADENIE VZŤAHOV SO ZÁKAZNÍKMI V PROSTREDÍ ELEKTRONICKÉHO OBCHODOVANIA
(Žilinská univerzita v Žiline, 2018)
The first part of the article is dedicated to the analysis of selected CRM software.
The second part of the article focuses on the main goal of this article which is choosing and
designing the appropriate use of the CRM ...