Now showing items 5-8 of 8

    • SKÚMANIE PERCEPCIE ZÁKAZNÍCKYCH KARIET 

      Madleňáková, Lucia; Maliková, Monika (Žilinská univerzita v Žiline, 2018)
      The article deals with problems connected with the impact of customer´s card on customer´s behaviour during shopping. Loyalty programs provide scope for a competitive advantage for the business. Global surveys show that ...
    • SPOKOJNOSŤ ZÁKAZNÍKOV S VYBRANÝMI PARAMETRAMI KVALITY SLUŽIEB SLOVENSKEJ POŠTY, A. S. 

      Achimská, Veronika (Žilinská univerzita v Žiline, 2018)
      This article deals with the issue of customer satisfaction with the services of the national postal operator in the Slovak Republic. The article compares two surveys of customer satisfaction with the aim of pointing to ...
    • TECHNOLOGIE TETRAPOL A JEJI IMPLEMENTACE V RADIOKOMUNIKAČNÍ SÍTI PEGAS 

      Večeřa, Filip (Žilinská univerzita v Žiline, 2018)
      Fire rescue departments, military, emergency medical and public safety services, require a high degree of radio transmission security. Tetrapol is a technology that guarantees high security of radio transmission. This ...
    • VOĽBA CRM STRATÉGIE V ZÁVISLOSTI NA HODNOTE ZÁKAZNÍKA PRE PODNIK 

      Strenitzerová, Mariana (Žilinská univerzita v Žiline, 2018)
      The differentiated CRM strategy has today become one of the most important tools for acquiring and retaining customers. The proposed differentiated CRM strategy will respect not only the different needs, requirements and ...