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NÁVRH VYUŽITIA INFORMAČNÉHO SYSTÉMU PRE RIADENIE VZŤAHOV SO ZÁKAZNÍKMI V PROSTREDÍ ELEKTRONICKÉHO OBCHODOVANIA
(Žilinská univerzita v Žiline, 2018)
The first part of the article is dedicated to the analysis of selected CRM software. The second part of the article focuses on the main goal of this article which is choosing and designing the appropriate use of the CRM ...