Browsing Pošta, Telekomunikácie a Elektronický obchod - ročník 14.; číslo 2/2019 by Subject "franchisee"

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    • MOŽNOSTI A RIZIKÁ FRANCHISINGOVÉHO PODNIKANIA (NA PRÍKLADE POŠTOVÉHO PODNIKU) 

      Jankalová, Miriam; Blašková, Katarína (Žilinská univerzita v Žiline, 2019)
      Franchising is an arrangement in which the franchisor gives the franchisee the right to distribute and sell the franchisor’s goods or services and use its business name and business model for a specified period, and ...

    • PODNIKANIE PROSTREDNÍCTVOM FRANCHISINGU 

      Garbárová, Miriam; Hollá Bachanová, Petra (Žilinská univerzita v Žiline, 2019)
      The paper defines the concept of franchising, characterizes its basic features, describes the system and conditions important for the functioning of franchising business. The paper also deals with the legislation that ...