Hankovská, JúliaBadánik, Benedikt2020-09-102020-09-1020201338-8215http://drepo.uniza.sk/handle/hdluniza/245The aim of the paper to analyze the current approach to the evaluation of services in the business aviation sector and to propose an innovative approach to the evaluation of these services with regard to selected aspects of passenger transport, especially their comfort. The paper describes a new approach that uses and processes operational data from questionnaire surveys among passengers and aims to improve services provided to passengers in the business aviation sector by examining the most important factors that affect passenger comfort in this segment. Paper also analyzes the degree of importance of individual factors for different types of passengers.skhttp://creativecommons.org/licenses/by/4.0/passenger servicesbusiness aviationinnovationINOVATÍVNY PRÍSTUP K HODNOTENIU SLUŽIEB V BIZNIS LETECTVEINNOVATIVE APPROACH TO THE EVALUATION OF THE BUSINESS AVIATION SERVICESArticlehttps://doi.org/10.26552/aer.C.2020.1.8