Strenitzerová, Mariana2020-07-282020-07-2820181336-8281http://drepo.uniza.sk/handle/hdluniza/227The differentiated CRM strategy has today become one of the most important tools for acquiring and retaining customers. The proposed differentiated CRM strategy will respect not only the different needs, requirements and buying behavior of individual customer segments, but also their contribution and lifelong value for the selected company.skhttp://creativecommons.org/licenses/by/4.0/differentiated CRM strategyloyalty of customersloyalty programmese-shopArticlehttps://doi.org/10.26552/pte.C.2018.1.6