Strenitzerová, Mariana2020-07-032020-07-0320191336-8281http://drepo.uniza.sk/handle/hdluniza/212Feedback based on measuring and evaluating the functionality and performance of the activities and processes implemented must be part of any successful strategy. It is not enough to evaluate only the financial performance of the company, but it is necessary to use a more sophisticated system. The aim of the paper is to propose a system of performance evaluation of a selected company based on the segmentation of customers according to their value for the company and the proposed CRM strategy.skhttp://creativecommons.org/licenses/by/4.0/customer relationship management (CRM)differentiated CRM strategyCRM performanceArticlehttp://doi.org/10.26552/pte.C.2019.2.7