Hoszman, AdamMarciszewska, ElżbietaZagrajek, Paweł2020-11-132020-11-1320191339-5130http://drepo.uniza.sk/handle/hdluniza/359This paper describes three basic models of frequent flyer programs offered by airlines. Based on the definitions of these models an analysis of airline loyalty programs offered by European carriers was performed. The paper contains conclusions regarding the evolution of frequent flyer programs in Europe. The development process was assessed and prospective advances were identified.enhttp://creativecommons.org/licenses/by/4.0/frequent flyer programsloyalty managementtravel choiceArticlehttps://doi.org/10.26552/tac.C.2019.1.6