Hollá Bachanová, Petra2020-06-012020-06-0120151336-8281http://drepo.uniza.sk/handle/hdluniza/92The article is dedicated to the issue of sales promotion on the Internet, as one tool of marketing communication mix. The paper contains the results of surveys aimed at implementation of various tools of sales promotion at home and abroad.skhttp://creativecommons.org/licenses/by/4.0/marketinginternet marketingsales promotione-shopWorking Paperhttps://doi.org/10.26552/pte.C.2015.2.2