Možuchová, Lucia2020-06-032020-06-0320171336-8281http://drepo.uniza.sk/handle/hdluniza/115The paper focuses on online marketing of library and information services. This paper analyzes the application of selected online marketing tools within three university libraries. The aim of the paper is to compare the application of selected online marketing activities of selected university libraries. The comparison showed a brief proposal on how to extend the currently applied online marketing tools in the online marketing communication of the University Library of the University of Žilina.skhttp://creativecommons.org/licenses/by/4.0/online marketingonline marketing toolssocial mediauniversity librarylibrary and information servicesWorking Paperhttps://doi.org/10.26552/pte.C.2017.2.3