Matúšková, MáriaPechota, MatejMadleňáková, Lucia2020-06-032020-06-0320171336-8281http://drepo.uniza.sk/handle/hdluniza/107The main goal of this article is to analyze the current situation and propose improvements for the online marketing strategy of the internet store www.nay.sk. Our article included suggestions and recommendations for improving the online marketing strategy of the internet store nay.sk. The result of this article is a summary of proposals for new online marketing tools and measures for the existing marketing strategy of the internet store www.nay.sk.skhttp://creativecommons.org/licenses/by/4.0/online marketingPPCGoogle AdWordsSEOSocial networksWorking Paperhttp://doi.org/10.26552/pte.C.2017.1.5