NÁKUPNÉ SPRÁVANIE DIGITÁLNEHO ZÁKAZNÍKA
Date
2019Publisher
Žilinská univerzita v ŽilineLanguage
skAuthor
Madleňáková, Lucia
Falatošová, Nikola
Metadata
Show full item recordAbstract
Online shopping behaviour is area which concerns more and more experts. They are
researching process of purchase decision but also what influences this decision. Knowledge
about customer and his behaviour is important for satisfying his needs the way he would
become permanent customer of the enterprise. This paper describes the results of primary
research online shopping behaviour of customers and provides conclusions in relation to the
identified risks and barriers.