VOĽBA CRM STRATÉGIE V ZÁVISLOSTI NA HODNOTE ZÁKAZNÍKA PRE PODNIK
Dátum
2018Vydavateľ
Žilinská univerzita v ŽilineJazyk
skAutor
Strenitzerová, Mariana
Metadáta
Zobraziť celý záznamAbstrakt
The differentiated CRM strategy has today become one of the most important tools
for acquiring and retaining customers. The proposed differentiated CRM strategy will respect
not only the different needs, requirements and buying behavior of individual customer
segments, but also their contribution and lifelong value for the selected company.