Frequent Flyer Programs – Overview of Existing Models
Date
2019Publisher
University of ZilinaLanguage
enAuthor
Hoszman, Adam
Marciszewska, Elżbieta
Zagrajek, Paweł
Metadata
Show full item recordAbstract
This paper describes three basic models of frequent flyer programs offered by airlines. Based on the definitions
of these models an analysis of airline loyalty programs offered by European carriers was performed. The paper contains
conclusions regarding the evolution of frequent flyer programs in Europe. The development process was assessed and
prospective advances were identified.