Frequent Flyer Programs – Overview of Existing Models
Dátum
2019Vydavateľ
University of ZilinaJazyk
enAutor
Hoszman, Adam
Marciszewska, Elżbieta
Zagrajek, Paweł
Metadáta
Zobraziť celý záznamAbstrakt
This paper describes three basic models of frequent flyer programs offered by airlines. Based on the definitions
of these models an analysis of airline loyalty programs offered by European carriers was performed. The paper contains
conclusions regarding the evolution of frequent flyer programs in Europe. The development process was assessed and
prospective advances were identified.