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TEORETICKÉ VYMEDZENIE PRIDANEJ HODNOTY Z POHĽADU ZÚČASTNENÝCH SUBJEKTOV HODNOTOVÉHO REŤAZCA
(Žilinská univerzita v Žiline, 2017)
Defining value allow firms make an optimal decisions about the allocation of
resources needed to develop strategic management, measure enterprise performance, and
harmonize firm goals. Value and value added is strongly ...
NÁVRH ONLINE MARKETINGOVEJ STRATÉGIE VO VYBRANEJ SPOLOČNOSTI
(Žilinská univerzita v Žiline, 2017)
The main goal of this article is to analyze the current situation and propose
improvements for the online marketing strategy of the internet store www.nay.sk. Our article
included suggestions and recommendations for ...
ANALÝZA MOBILNÝCH APLIKÁCIÍ VYBRANÝCH NÁRODNÝCH POSKYTOVATEĽOV POŠTOVÝCH SLUŽIEB
(Žilinská univerzita v Žiline, 2017)
We analyze the mobile app functionality of national postal services providers. We
have selected four countries from around the world for a spectacular survey of mobile
applications. Using comparison method, we compared ...
APLIKÁCIA DIAGNOSTICKEJ METÓDY FMEA V KURIÉRSKEJ SPOLOČNOSTI DPD
(Žilinská univerzita v Žiline, 2017)
The contribution considers the quality diagnostic of the postal company Direct
Parcel Distribution SK s.r.o. by applying FMEA method, which focuses on the analysis of
failure and effect. Early detection of possible ...
PONUKA A DOPYT PO INSTANT MESSAGINGU GENERÁCIE Y
(Žilinská univerzita v Žiline, 2017)
The number of active instant messaging users shows the success of the medium and
in the short period it has been available to the public. Especially among teenagers, instant
messaging has become one of the most important ...
HODNOTIACE KRITÉRIA ELEKTRONICKÝCH OBCHODOV Z POHĽADU OCHRANY SPOTREBITEĽA
(Žilinská univerzita v Žiline, 2017)
E-Commerce is the object of attention for all of the important regional and global
organisations. Consumers of the commercial transactions, must have guaranteed security and
trustworthiness of the executed transactions. ...
Pošta, Telekomunikácie a Elektronický obchod - celé číslo 1/2017
(Žilinská univerzita v Žiline, 2017)
CROWDFUNDING - NOVÁ FORMA ALTERNATÍVNEHO FINANCOVANIA
(Žilinská univerzita v Žiline, 2017)
Crowdfunding has become an interesting financial and support tool for various
types of projects over the last decade. The exact definition is: "The financing method of
projects and business plans where small amounts of ...
CELOŽIVOTNÁ HODNOTA ZÁKAZNÍKA PRE PODNIK A JEJ VÝZNAM V RÁMCI STRATÉGIE DIFERENCOVANÉHO CRM 1. časť
(Žilinská univerzita v Žiline, 2017)
The contribution is devoted to the proposal of differentiated strategy of CRM in the
particular service company. There are various needs, requests customer behavior taken into
consideration as well as their contribution ...
K PROBLEMATIKE RIEŠENIA PRÍSTUPU DO SIETE POSKYTOVATEĽA UNIVERZÁLNEJ SLUŽBY
(Žilinská univerzita v Žiline, 2017)
The article deals with securing access to the public postal network in connection
with the requirements of the interoperability of the technological postal systems.
It is important to create standards and rules for the ...