• ANALÝZA TRHU PRÁCE SR V KONTEXTE AGE MANAGEMENTU A PREDPOKLADY JEHO ĎALŠIEHO VÝVOJA 

      Štalmachová, Katarína; Strenitzerová, Mariana (Žilinská univerzita v Žiline, 2019)
      The article deals with the analysis of selected statistical indicators of the labour market, namely the employment rate of the 55+ age group and the number of working-age workers in the Slovak Republic. The aging population ...
    • POŠTY PARTNER A ICH FUNGOVANIE NA POŠTOVOM TRHU V ČESKEJ REPUBLIKE 

      Vráblová, Monika; Garbárová, Miriam (Žilinská univerzita v Žiline, 2019)
      Franchising is a proven method of earning money, which is now successfully used entrepreneurs in various industries around the world. This also applies for the postal sector. The paper deals with the issue of franchising ...
    • K PROBLEMATIKE TVORBY INOVÁCIÍ V POŠTOVOM SEKTORE 

      Rostášová, Mária; Paďourová, Anna (Žilinská univerzita v Žiline, 2019)
      The paper deals with the application of innovations in the postal sector, where significant changes have been taking place for a long time. Through innovations, postal companies seek to gain a competitive advantage on ...
    • FOTOBANKY – ONLINE PREDAJ OBSAHU AKO ZDROJ POTENCIÁLNEHO PRÍJMU 

      Hollá Bachanová, Petra (Žilinská univerzita v Žiline, 2019)
      Due to the development of information and communication technologies is also developing the e-commerce. The e-commerce market is expanding its borders with new opportunities. One of these options is trading with visual ...
    • MOŽNOSTI A RIZIKÁ FRANCHISINGOVÉHO PODNIKANIA (NA PRÍKLADE POŠTOVÉHO PODNIKU) 

      Jankalová, Miriam; Blašková, Katarína (Žilinská univerzita v Žiline, 2019)
      Franchising is an arrangement in which the franchisor gives the franchisee the right to distribute and sell the franchisor’s goods or services and use its business name and business model for a specified period, and ...
    • HODNOTENIE VÝKONNOSTI PODNIKU PRI UPLATNENÍ STRATÉGIE DIFERENCOVANÉHO CRM 

      Strenitzerová, Mariana (Žilinská univerzita v Žiline, 2019)
      Feedback based on measuring and evaluating the functionality and performance of the activities and processes implemented must be part of any successful strategy. It is not enough to evaluate only the financial performance ...
    • TLAČENÉ MÉDIÁ VS. SPRAVODAJSKÉ PORTÁLY 

      Jucha, Peter; Čorejová, Tatiana (Žilinská univerzita v Žiline, 2019)
      According to some opinions, print media are currently retreating, mainly because of the increased impact of the Internet. Nevertheless, the print media has not completely disappeared from the market. The internet version ...
    • E-SOURCING (ELECTRONIC SOURCING) – ESSENTIAL ELEMENT OF E-COMMERCE (ELECTRONIC COMMERCE) 

      Majchráková, Jana; Kremeňová, Iveta (Žilinská univerzita v Žiline, 2019)
      Nowadays, in the age of digitalization and globalization, eSourcing (electronic sourcing) is not only a competitive advantage anymore but it is becoming an essential and irreplaceable element of each company’s procurement ...
    • PODNIKANIE PROSTREDNÍCTVOM FRANCHISINGU 

      Garbárová, Miriam; Hollá Bachanová, Petra (Žilinská univerzita v Žiline, 2019)
      The paper defines the concept of franchising, characterizes its basic features, describes the system and conditions important for the functioning of franchising business. The paper also deals with the legislation that ...
    • Pošta, Telekomunikácie a Elektronický obchod - celé číslo 2/2019 

      Neznámy autor (Žilinská univerzita v Žiline, 2019)
      Pošta, Telekomunikácie a Elektronický obchod - celé číslo 2/2019