Browsing by Subject "consumer behavior"
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KĽÚČOVÉ FAKTORY OVPLYVŇUJÚCE PROCES NÁKUPU MUŽOV V PROSTREDÍ E-COMMERCE
(Žilinská univerzita v Žiline, 2020)Knowledge of consumer behaviour in the e-commerce market can be considered a competitive advantage. The aim of this study is to present the results of author primary research, processed by reducing the number of variables ...