• Customer requirements for airport mobile applications 

      Kováčiková, Kristína; Materna, Matúš; Baláž, Martin (University of Zilina, 2021)
      Digital technologies are increasingly entering into the day-to-day life of everyone. It is possible to observe it in every area, and air transport is no exception. In the context of the digital transformation of air ...
    • Value Chains as the Tools for Differentiation of Offer in Services 

      Rovňanová, Alexandra; Rostášová, Mária; Valica, Marek (University of Zilina, 2016)
      Customers are generally characterized by having different requirements in selection from the product offer. They are interested in the so-called differentiated offers on the market because the differentiation of services ...