Now showing items 1-10 of 10

    • BARIÉRY PODNIKANIA V ELEKTRONICKOM OBCHODE (ČASŤ I) 

      Madleňáková, Lucia; Mišíková, Michaela; Madleňák, Radovan (Žilinská univerzita v Žiline, 2016)
      The main goal of this paper is to identify and to judge the dangerous aspects of starting a business in the area of electronic commerce. Subsequently in the last part there are suggested actions, based on the critical ...
    • BARIÉRY PODNIKANIA V ELEKTRONICKOM OBCHODE (ČASŤ II) 

      Madleňáková, Lucia; Mišíková, Michaela; Madleňák, Radovan (Žilinská univerzita v Žiline, 2016)
      The final goal of this paper is to propose measures to eliminate identified risks and barriers of starting a business in the area of electronic commerce. In the last part there are there are suggested actions, based on ...
    • HODNOTENIE INFORMÁCIÍ SÚVISIACICH S MONITOROVANÍM POHYBU POŠTOVÝCH ZÁSIELOK 

      Madleňáková, Lucia; Fanová, Jarmila (Žilinská univerzita v Žiline, 2018)
      The paper addresses the issue of providing information about the shipment in the distribution process. The goal of the contribution is to find out the level of satisfaction with the provision of information in the shipment ...
    • THE IMPLEMENTATION OF AUTOMATIC IDENTIFICATION IN THE DISTRIBUTION PROCESS 

      Madleňáková, Lucia; Paďourová, Anna (University of Zilina, 2020)
      Information is an important competitive tool, nowadays. Those, who dispose of them on time, gain the advantage of being able to take decisions sooner than competition. The recency and relevance of information is becoming ...
    • K PROBLEMATIKE RIEŠENIA PRÍSTUPU DO SIETE POSKYTOVATEĽA UNIVERZÁLNEJ SLUŽBY 

      Madleňáková, Lucia (Žilinská univerzita v Žiline, 2017)
      The article deals with securing access to the public postal network in connection with the requirements of the interoperability of the technological postal systems. It is important to create standards and rules for the ...
    • NÁKUPNÉ SPRÁVANIE DIGITÁLNEHO ZÁKAZNÍKA 

      Madleňáková, Lucia; Falatošová, Nikola (Žilinská univerzita v Žiline, 2019)
      Online shopping behaviour is area which concerns more and more experts. They are researching process of purchase decision but also what influences this decision. Knowledge about customer and his behaviour is important ...
    • NÁVRH ONLINE MARKETINGOVEJ STRATÉGIE VO VYBRANEJ SPOLOČNOSTI 

      Matúšková, Mária; Pechota, Matej; Madleňáková, Lucia (Žilinská univerzita v Žiline, 2017)
      The main goal of this article is to analyze the current situation and propose improvements for the online marketing strategy of the internet store www.nay.sk. Our article included suggestions and recommendations for ...
    • SKÚMANIE PERCEPCIE ZÁKAZNÍCKYCH KARIET 

      Madleňáková, Lucia; Maliková, Monika (Žilinská univerzita v Žiline, 2018)
      The article deals with problems connected with the impact of customer´s card on customer´s behaviour during shopping. Loyalty programs provide scope for a competitive advantage for the business. Global surveys show that ...
    • Trends and Concepts of Development of The Logistic System of Kazakhstan 

      Muratovna Musabekova, Aisha; Droździel, Paweł; Madleňáková, Lucia (University of Zilina, 2016)
      The world integration tendency goes on the way of creation of the integrated macrologistic systems, including transport and logistic systems of the country, logistic centers, terminal complexes and other links of the ...
    • Vplyv Industry 4.0 na podmienkach poskytovateľa univerzálnej poštovej služby 

      Madleňáková, Lucia (University of Zilina, 2020)
      The paper is devoted to the issue of the impact of the fourth industrial revolution on the working area of employees working in the postal and logistics sector. The main objective of the paper is the analysis and subsequent ...