Browsing by Subject "easyJet"

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    • Marketing of low-cost carriers 

      Mihalčinová, Nikola; Badánik, Benedikt (University of Žilina, 2023)
      The article deals with the marketing of low-cost airlines and marketing strategies. The article primarily focuses on three selected airlines - Wizz Air, Ryanair and easyJet. The aim of this article is to propose specific ...