Now showing items 1-4 of 4

    • NÁVRH ONLINE MARKETINGOVEJ STRATÉGIE VO VYBRANEJ SPOLOČNOSTI 

      Matúšková, Mária; Pechota, Matej; Madleňáková, Lucia (Žilinská univerzita v Žiline, 2017)
      The main goal of this article is to analyze the current situation and propose improvements for the online marketing strategy of the internet store www.nay.sk. Our article included suggestions and recommendations for ...
    • The Selected Aspects of a S2B Internal Partnership 

      Možuchová, Lucia; Pechota, Matej (University of Zilina, 2018)
      In the knowledge-driven economy there is a growing need for deeper and more productive interaction between universities and industry. Science-to-business (S2B) marketing is characterized by that two different spheres meet ...
    • Stratification of postal areas 

      Pechota, Matej; Možuchová, Lucia (University of Zilina, 2018)
      The postal network consists of sending points, delivery points or shipment between these points. Its separation within the selected country is important. The stratification of postal areas has an impact for example on the ...
    • The trend of a number of internet connections in Slovakia and selected European countries 

      Pechota, Matej; Matúšková, Mária (University of Zilina, 2017)
      Nowadays we live in a time, when the number of internet connections are growing as users start sending information mostly via the internet. This article consists of statistics and information about the internet connections ...