Browsing Žilinská univerzita v Žiline by Subject "online marketing"

Now showing items 1-2 of 2

    • NÁVRH ONLINE MARKETINGOVEJ STRATÉGIE VO VYBRANEJ SPOLOČNOSTI 

      Matúšková, Mária; Pechota, Matej; Madleňáková, Lucia (Žilinská univerzita v Žiline, 2017)
      The main goal of this article is to analyze the current situation and propose improvements for the online marketing strategy of the internet store www.nay.sk. Our article included suggestions and recommendations for ...

    • ONLINE MARKETING KNIŽNIČNO-INFORMAČNÝCH SLUŽIEB 

      Možuchová, Lucia (Žilinská univerzita v Žiline, 2017)
      The paper focuses on online marketing of library and information services. This paper analyzes the application of selected online marketing tools within three university libraries. The aim of the paper is to compare the ...