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NÁVRH ONLINE MARKETINGOVEJ STRATÉGIE VO VYBRANEJ SPOLOČNOSTI
(Žilinská univerzita v Žiline, 2017)
The main goal of this article is to analyze the current situation and propose
improvements for the online marketing strategy of the internet store www.nay.sk. Our article
included suggestions and recommendations for ...
ONLINE MARKETING KNIŽNIČNO-INFORMAČNÝCH SLUŽIEB
(Žilinská univerzita v Žiline, 2017)
The paper focuses on online marketing of library and information services. This
paper analyzes the application of selected online marketing tools within three university
libraries. The aim of the paper is to compare the ...