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TEORETICKÉ VYMEDZENIE PRIDANEJ HODNOTY Z POHĽADU ZÚČASTNENÝCH SUBJEKTOV HODNOTOVÉHO REŤAZCA 

Hromadíková, Radka; Tengler, Jiří (Žilinská univerzita v Žiline, 2017)
Defining value allow firms make an optimal decisions about the allocation of resources needed to develop strategic management, measure enterprise performance, and harmonize firm goals. Value and value added is strongly ...
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NÁVRH ONLINE MARKETINGOVEJ STRATÉGIE VO VYBRANEJ SPOLOČNOSTI 

Matúšková, Mária; Pechota, Matej; Madleňáková, Lucia (Žilinská univerzita v Žiline, 2017)
The main goal of this article is to analyze the current situation and propose improvements for the online marketing strategy of the internet store www.nay.sk. Our article included suggestions and recommendations for ...
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ANALÝZA MOBILNÝCH APLIKÁCIÍ VYBRANÝCH NÁRODNÝCH POSKYTOVATEĽOV POŠTOVÝCH SLUŽIEB 

Otto, Ivan; Vaculík, Juraj (Žilinská univerzita v Žiline, 2017)
We analyze the mobile app functionality of national postal services providers. We have selected four countries from around the world for a spectacular survey of mobile applications. Using comparison method, we compared ...
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APLIKÁCIA DIAGNOSTICKEJ METÓDY FMEA V KURIÉRSKEJ SPOLOČNOSTI DPD 

Gašperová, Lucia (Žilinská univerzita v Žiline, 2017)
The contribution considers the quality diagnostic of the postal company Direct Parcel Distribution SK s.r.o. by applying FMEA method, which focuses on the analysis of failure and effect. Early detection of possible ...
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PONUKA A DOPYT PO INSTANT MESSAGINGU GENERÁCIE Y 

Glončáková, Adriana; Madudová, Emília (Žilinská univerzita v Žiline, 2017)
The number of active instant messaging users shows the success of the medium and in the short period it has been available to the public. Especially among teenagers, instant messaging has become one of the most important ...
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HODNOTIACE KRITÉRIA ELEKTRONICKÝCH OBCHODOV Z POHĽADU OCHRANY SPOTREBITEĽA 

Majerčáková, Margita (Žilinská univerzita v Žiline, 2017)
E-Commerce is the object of attention for all of the important regional and global organisations. Consumers of the commercial transactions, must have guaranteed security and trustworthiness of the executed transactions. ...
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Pošta, Telekomunikácie a Elektronický obchod - celé číslo 1/2017 

Unknown author (Žilinská univerzita v Žiline, 2017)
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CROWDFUNDING - NOVÁ FORMA ALTERNATÍVNEHO FINANCOVANIA 

Paďourová, Anna (Žilinská univerzita v Žiline, 2017)
Crowdfunding has become an interesting financial and support tool for various types of projects over the last decade. The exact definition is: "The financing method of projects and business plans where small amounts of ...
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CELOŽIVOTNÁ HODNOTA ZÁKAZNÍKA PRE PODNIK A JEJ VÝZNAM V RÁMCI STRATÉGIE DIFERENCOVANÉHO CRM 1. časť 

Strenitzerová, Mariana (Žilinská univerzita v Žiline, 2017)
The contribution is devoted to the proposal of differentiated strategy of CRM in the particular service company. There are various needs, requests customer behavior taken into consideration as well as their contribution ...
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K PROBLEMATIKE RIEŠENIA PRÍSTUPU DO SIETE POSKYTOVATEĽA UNIVERZÁLNEJ SLUŽBY 

Madleňáková, Lucia (Žilinská univerzita v Žiline, 2017)
The article deals with securing access to the public postal network in connection with the requirements of the interoperability of the technological postal systems. It is important to create standards and rules for the ...
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AuthorGašperová, Lucia (3)Rievaj, Vladimír (3)Synák, František (3)Gašparík, Jozef (2)Gnap, Jozef (2)Korfant, Matúš (2)Madleňáková, Lucia (2)Matúšková, Mária (2)Možuchová, Lucia (2)Palúch, Ján (2)... View MoreSubjectonline marketing (2)postal services (2)access to the public postal network (1)added value (1)air filter (1)air resistance (1)analysis (1)backward impact (1)brake fluid (1)Brakes (1)... View MoreDate Issued
2017 (30)
Has File(s)Yes (30)

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