Traditional air carriers fare and booking class names as a part of their marketing strategy

dc.contributor.author	Sitarčík, Adam
dc.contributor.author	Materna, Matúš
dc.contributor.author	Šajbanová, Kristína
dc.date.accessioned	2024-02-26T12:48:12Z
dc.date.available	2024-02-26T12:48:12Z
dc.date.issued	2023
dc.identifier.issn	1338-8215
dc.identifier.uri	http://drepo.uniza.sk/handle/hdluniza/1066
dc.description.abstract	This paper focuses on the issue of fare and booking class names of traditional air carriers. Paper discusses the issues of traditional air carriers, history, development and current status, fleets, airline networks, services offered as well as mutual alliances. The article also focuses on the market analysis of the offered class names of the traditional air carriers divided by region. Paper includes an analysis of the data obtained in clear tables regarding preferred names of classes.	en_US
dc.language.iso	en	en_US
dc.publisher	University of Žilina	en_US
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
dc.subject	traditional carriers	en_US
dc.subject	marketing	en_US
dc.subject	booking	en_US
dc.subject	fare class	en_US
dc.title	Traditional air carriers fare and booking class names as a part of their marketing strategy	en_US
dc.type	Article	en_US
dc.identifier.doi	https://doi.org/10.26552/aer.C.2023.2.2

Okrem prípadov, kde je uvedené inak, licencia tohto záznamu je http://creativecommons.org/licenses/by/4.0/