Prehliadanie Práce a štúdie podľa predmetu "social media"
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Digital media airline crisis communication
(University of Žilina, 2023)This article explains what social media is and how influential can social media be. Focus of this paper is on usage of digital media by airlines during times of crisis. This article explains what digital media and Twitter ... -
Social media as a tool for airline service quality assessment
(University of Žilina, 2023)Our study investigates the perception of service quality of 12 airlines by using a mixed-method approach that consists of numerical analysis of key performance indicators (KPIs) and qualitative examination of Twitter ...