Browsing Transport and Communications by Author "Valica, Marek"
Now showing items 1-1 of 1
-
Value Chains as the Tools for Differentiation of Offer in Services
Rovňanová, Alexandra; Rostášová, Mária; Valica, Marek (University of Zilina, 2016)Customers are generally characterized by having different requirements in selection from the product offer. They are interested in the so-called differentiated offers on the market because the differentiation of services ...