Browsing Univerzitná knižnica - Vedecké odborné časopisy by Author "Laitkep, Dominik"
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KĽÚČOVÉ FAKTORY OVPLYVŇUJÚCE PROCES NÁKUPU MUŽOV V PROSTREDÍ E-COMMERCE
Laitkep, Dominik (Žilinská univerzita v Žiline, 2020)Knowledge of consumer behaviour in the e-commerce market can be considered a competitive advantage. The aim of this study is to present the results of author primary research, processed by reducing the number of variables ... -
KVALITA ELEKTRONICKÝCH SLUŽIEB POSKYTOVANÝCH NÁRODNÝM POŠTOVÝM OPERÁTOROM V KONTEXTE ROZVOJA DIGITÁLNEJ EKONOMIKY
Jaculjaková, Simona; Laitkep, Dominik; Štofková, Jana (Žilinská univerzita v Žiline, 2020)In general, the term quality can be characterized as an overall summary of the characteristics and features of a product or service that satisfies anticipated needs. At present, the emphasis is on analyzing the quality ... -
Online Consumer Purchasing Behaviour in Slovakia
Laitkep, Dominik; Červkovskis, Edgars (University of Zilina, 2020)The paper describes buying behaviour of Slovak consumers who use social networks. Knowledge of consumer behaviour and consumer preferences means a competitive advantage in the business environment, which is a complex ...