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HODNOTENIE VÝKONNOSTI PODNIKU PRI UPLATNENÍ STRATÉGIE DIFERENCOVANÉHO CRM
(Žilinská univerzita v Žiline, 2019)
Feedback based on measuring and evaluating the functionality and performance of
the activities and processes implemented must be part of any successful strategy. It is not
enough to evaluate only the financial performance ...
VOĽBA CRM STRATÉGIE V ZÁVISLOSTI NA HODNOTE ZÁKAZNÍKA PRE PODNIK
(Žilinská univerzita v Žiline, 2018)
The differentiated CRM strategy has today become one of the most important tools
for acquiring and retaining customers. The proposed differentiated CRM strategy will respect
not only the different needs, requirements and ...