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KVALITA ELEKTRONICKÝCH SLUŽIEB POSKYTOVANÝCH NÁRODNÝM POŠTOVÝM OPERÁTOROM V KONTEXTE ROZVOJA DIGITÁLNEJ EKONOMIKY
(Žilinská univerzita v Žiline, 2020)
In general, the term quality can be characterized as an overall summary of the
characteristics and features of a product or service that satisfies anticipated needs. At present,
the emphasis is on analyzing the quality ...
KĽÚČOVÉ FAKTORY OVPLYVŇUJÚCE PROCES NÁKUPU MUŽOV V PROSTREDÍ E-COMMERCE
(Žilinská univerzita v Žiline, 2020)
Knowledge of consumer behaviour in the e-commerce market can be considered a
competitive advantage. The aim of this study is to present the results of author primary
research, processed by reducing the number of variables ...
Online Consumer Purchasing Behaviour in Slovakia
(University of Zilina, 2020)
The paper describes buying behaviour of Slovak consumers who use social networks. Knowledge of consumer
behaviour and consumer preferences means a competitive advantage in the business environment, which is a complex ...