Identification of the criteria determining the attractiveness of post offices in city Zilina
PublisherUniversity of Zilina
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Customer´s preferences in the choice of a particular device is in many cases due to the attractiveness of this device. This means that customers are willing to travel longer distances to larger business centres with higher attractiveness. This is also the case for postal offices. Because postal operators are trying to maintain their customers, they also have to respond to these criteria that determine the attractiveness of the device providing of the required postal services. However, the attractiveness of the device can be perceived differently by customers. Therefore, the aim of the article is to find out these attractiveness criteria for individual post office customers, which in the future can help in selecting sites for the next postcreation or revocation of an existing mail.