Browsing Práce a štúdie - Vydanie 14 by Author "Mihalčinová, Nikola"
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Marketing of low-cost carriers
Mihalčinová, Nikola; Badánik, Benedikt (University of Žilina, 2023)The article deals with the marketing of low-cost airlines and marketing strategies. The article primarily focuses on three selected airlines - Wizz Air, Ryanair and easyJet. The aim of this article is to propose specific ...