Browsing Práce a štúdie - Vydanie 14 by Author "Badánik, Benedikt"

Now showing items 1-4 of 4

    • Digital media airline crisis communication 

      Máčadi, Marek; Badánik, Benedikt (University of Žilina, 2023)
      This article explains what social media is and how influential can social media be. Focus of this paper is on usage of digital media by airlines during times of crisis. This article explains what digital media and Twitter ...

    • Marketing of low-cost carriers 

      Mihalčinová, Nikola; Badánik, Benedikt (University of Žilina, 2023)
      The article deals with the marketing of low-cost airlines and marketing strategies. The article primarily focuses on three selected airlines - Wizz Air, Ryanair and easyJet. The aim of this article is to propose specific ...

    • Possibilities of implementation remote control towers concept at Slovak airports 

      Veselovský, Šimon; Badánik, Benedikt (University of Žilina, 2023)
      The aim of this article is to evaluate the feasibility of implementing virtual control towers at airports in Slovakia. The introduction provides an overview of virtual control towers, including their concept, usage, ...

    • Social media as a tool for airline service quality assessment 

      Buday, Adam; Badánik, Benedikt (University of Žilina, 2023)
      Our study investigates the perception of service quality of 12 airlines by using a mixed-method approach that consists of numerical analysis of key performance indicators (KPIs) and qualitative examination of Twitter ...