Browsing by Author "Falatošová, Nikola"

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    NÁKUPNÉ SPRÁVANIE DIGITÁLNEHO ZÁKAZNÍKA
    (Žilinská univerzita v Žiline, 2019) Madleňáková, Lucia; Falatošová, Nikola
    Online shopping behaviour is area which concerns more and more experts. They are researching process of purchase decision but also what influences this decision. Knowledge about customer and his behaviour is important for satisfying his needs the way he would become permanent customer of the enterprise. This paper describes the results of primary research online shopping behaviour of customers and provides conclusions in relation to the identified risks and barriers.