Browsing by Author "Madleňáková, Lucia"

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BARIÉRY PODNIKANIA V ELEKTRONICKOM OBCHODE (ČASŤ I)
(Žilinská univerzita v Žiline, 2016) Madleňáková, Lucia; Mišíková, Michaela; Madleňák, Radovan
The main goal of this paper is to identify and to judge the dangerous aspects of starting a business in the area of electronic commerce. Subsequently in the last part there are suggested actions, based on the critical judgment of the risks, which can increase the successfulness in the e-commerce significantly.
BARIÉRY PODNIKANIA V ELEKTRONICKOM OBCHODE (ČASŤ II)
(Žilinská univerzita v Žiline, 2016) Madleňáková, Lucia; Mišíková, Michaela; Madleňák, Radovan
The final goal of this paper is to propose measures to eliminate identified risks and barriers of starting a business in the area of electronic commerce. In the last part there are there are suggested actions, based on the critical assessment of the risks, which can increase the successfulness in the e-business significantly.
HODNOTENIE INFORMÁCIÍ SÚVISIACICH S MONITOROVANÍM POHYBU POŠTOVÝCH ZÁSIELOK
(Žilinská univerzita v Žiline, 2018) Madleňáková, Lucia; Fanová, Jarmila
The paper addresses the issue of providing information about the shipment in the distribution process. The goal of the contribution is to find out the level of satisfaction with the provision of information in the shipment tracking system of the selected postal operator. The reason for this is the increase in the volume of e-commerce items and the requirement to provide information on the movement of items is an absolute necessity. We used primary and secondary marketing research and statistical methods.
THE IMPLEMENTATION OF AUTOMATIC IDENTIFICATION IN THE DISTRIBUTION PROCESS
(University of Zilina, 2020) Madleňáková, Lucia; Paďourová, Anna
Information is an important competitive tool, nowadays. Those, who dispose of them on time, gain the advantage of being able to take decisions sooner than competition. The recency and relevance of information is becoming a necessity also in the field of logistics chain management, especially the 100% traceability of the movement of shipments or goods is crucial not only for the distribution service provider but also for the customer who wants to know where his shipment or goods is. As “Industry 4.0” trends suggest, these requirements are increasingly extended to include data not only on the location of shipments, but on the identification of the owner of the goods, where the shipment was moved from and for what purpose and finally what triggered the activity. This “traceability” is based on the implementation of “perfect” information systems that must be filled with quality and correct data. In addition to data volume growing that will be generated by the various devices, same level of importance seems to be the electronic data exchange among stakeholders. The use of Automatic Identification Tools (AIDC) is the key to data collection in the field of logistics and distribution activities. The paper discusses the possibilities of implementing AIDC using RFID technology in the specific field.
K PROBLEMATIKE RIEŠENIA PRÍSTUPU DO SIETE POSKYTOVATEĽA UNIVERZÁLNEJ SLUŽBY
(Žilinská univerzita v Žiline, 2017) Madleňáková, Lucia
The article deals with securing access to the public postal network in connection with the requirements of the interoperability of the technological postal systems. It is important to create standards and rules for the smooth flow of shipments not only in domestic, but primarily in cross-border mail services. This is due to customer requirements from the growing B2C e-commerce market.
NÁKUPNÉ SPRÁVANIE DIGITÁLNEHO ZÁKAZNÍKA
(Žilinská univerzita v Žiline, 2019) Madleňáková, Lucia; Falatošová, Nikola
Online shopping behaviour is area which concerns more and more experts. They are researching process of purchase decision but also what influences this decision. Knowledge about customer and his behaviour is important for satisfying his needs the way he would become permanent customer of the enterprise. This paper describes the results of primary research online shopping behaviour of customers and provides conclusions in relation to the identified risks and barriers.
NÁVRH ONLINE MARKETINGOVEJ STRATÉGIE VO VYBRANEJ SPOLOČNOSTI
(Žilinská univerzita v Žiline, 2017) Matúšková, Mária; Pechota, Matej; Madleňáková, Lucia
The main goal of this article is to analyze the current situation and propose improvements for the online marketing strategy of the internet store www.nay.sk. Our article included suggestions and recommendations for improving the online marketing strategy of the internet store nay.sk. The result of this article is a summary of proposals for new online marketing tools and measures for the existing marketing strategy of the internet store www.nay.sk.
SKÚMANIE PERCEPCIE ZÁKAZNÍCKYCH KARIET
(Žilinská univerzita v Žiline, 2018) Madleňáková, Lucia; Maliková, Monika
The article deals with problems connected with the impact of customer´s card on customer´s behaviour during shopping. Loyalty programs provide scope for a competitive advantage for the business. Global surveys show that nearly 75% participants of the global loyalty program agrees that loyalty programs increase the likelihood of re-purchasing within the same company. And 67% respondents shop more often and spend more money in companies that provide some form of loyalty program. The Article refers to the partial results of marketing research of basic requirements of customer’s loyalty program and shopping preferences and aspect for innovation of loyalty program in the condition of national postal operator.
Trends and Concepts of Development of The Logistic System of Kazakhstan
(University of Zilina, 2016) Muratovna Musabekova, Aisha; Droździel, Paweł; Madleňáková, Lucia
The world integration tendency goes on the way of creation of the integrated macrologistic systems, including transport and logistic systems of the country, logistic centers, terminal complexes and other links of the logistic system. The logistics has already gone far beyond the national borders of the states. The interstate and transnational macrologistic systems, designed to facilitate traffic of information, goods, equity, and people through borders are rapidly growing. Paper focuses on the analysis and trends of development of the logistics system of Kazakhstan.
Vplyv Industry 4.0 na podmienkach poskytovateľa univerzálnej poštovej služby
(University of Zilina, 2020) Madleňáková, Lucia
The paper is devoted to the issue of the impact of the fourth industrial revolution on the working area of employees working in the postal and logistics sector. The main objective of the paper is the analysis and subsequent quantification of the impact of the fourth industrial revolution, respectively automation and digitization for the work area of employees. The results are modeled situations and examined dependencies between aspects that are expected to have an impact on employment.