Browsing by Author "Matúšková, Mária"

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    NÁVRH ONLINE MARKETINGOVEJ STRATÉGIE VO VYBRANEJ SPOLOČNOSTI
    (Žilinská univerzita v Žiline, 2017) Matúšková, Mária; Pechota, Matej; Madleňáková, Lucia
    The main goal of this article is to analyze the current situation and propose improvements for the online marketing strategy of the internet store www.nay.sk. Our article included suggestions and recommendations for improving the online marketing strategy of the internet store nay.sk. The result of this article is a summary of proposals for new online marketing tools and measures for the existing marketing strategy of the internet store www.nay.sk.
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    The trend of a number of internet connections in Slovakia and selected European countries
    (University of Zilina, 2017) Pechota, Matej; Matúšková, Mária
    Nowadays we live in a time, when the number of internet connections are growing as users start sending information mostly via the internet. This article consists of statistics and information about the internet connections in Slovakia and through statistical methods we will calculate if the trend grows or rises in every district of Slovakia. The trend shows us, how important it is to adapt from postal services to new trends and take care about users who want to use postal services in this new way and to demonstrate that the number of internet connections are growing in every country. In this article we will compare statistical data between Slovakia and selected European countries. For more specific results, we should calculate the trend per citizen. The reason is, that we should compare countries where much more citizens live, than in Slovakia. This article focuses on the situation in the Slovak market. It could help to demonstrate how electronic communication and postal services could cooperate.