Browsing by Author "Pechota, Matej"

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NÁVRH ONLINE MARKETINGOVEJ STRATÉGIE VO VYBRANEJ SPOLOČNOSTI
(Žilinská univerzita v Žiline, 2017) Matúšková, Mária; Pechota, Matej; Madleňáková, Lucia
The main goal of this article is to analyze the current situation and propose improvements for the online marketing strategy of the internet store www.nay.sk. Our article included suggestions and recommendations for improving the online marketing strategy of the internet store nay.sk. The result of this article is a summary of proposals for new online marketing tools and measures for the existing marketing strategy of the internet store www.nay.sk.
The Selected Aspects of a S2B Internal Partnership
(University of Zilina, 2018) Možuchová, Lucia; Pechota, Matej
In the knowledge-driven economy there is a growing need for deeper and more productive interaction between universities and industry. Science-to-business (S2B) marketing is characterized by that two different spheres meet - the academic and the business. In S2B marketing, partnership refers to the activities whose aim is to create accordance between internal and external stakeholders. Internal partnership is focused on creating an atmosphere of partnership within the organization. The aim of the paper is to propose possible changes in the implementation of the S2B internal partnership in terms of University of Žilina. In order to achieve the stated aim, an analysis of the application of the S2B internal partnership at selected universities was performed.
Stratification of postal areas
(University of Zilina, 2018) Pechota, Matej; Možuchová, Lucia
The postal network consists of sending points, delivery points or shipment between these points. Its separation within the selected country is important. The stratification of postal areas has an impact for example on the length of the transit time, the number of posts to be operated and the associated operating costs. Stratification of postal areas is affecting several areas. In this article, we will focus on stratifying postal areas depend from the transit time. The article proves importance of the stratification because it is one piece of real mail studies.
The trend of a number of internet connections in Slovakia and selected European countries
(University of Zilina, 2017) Pechota, Matej; Matúšková, Mária
Nowadays we live in a time, when the number of internet connections are growing as users start sending information mostly via the internet. This article consists of statistics and information about the internet connections in Slovakia and through statistical methods we will calculate if the trend grows or rises in every district of Slovakia. The trend shows us, how important it is to adapt from postal services to new trends and take care about users who want to use postal services in this new way and to demonstrate that the number of internet connections are growing in every country. In this article we will compare statistical data between Slovakia and selected European countries. For more specific results, we should calculate the trend per citizen. The reason is, that we should compare countries where much more citizens live, than in Slovakia. This article focuses on the situation in the Slovak market. It could help to demonstrate how electronic communication and postal services could cooperate.