(Žilinská univerzita v Žiline, 2017) Glončáková, Adriana; Madudová, Emília
The number of active instant messaging users shows the success of the medium and
in the short period it has been available to the public. Especially among teenagers, instant
messaging has become one of the most important communication means. The goal of the
research is to find out, what are the reasons of using instant nowadays and how the using of
instant messaging influence the consumer behaviour, communication habits and social
inclusion.
