Pošta, Telekomunikácie a Elektronický obchod - ročník 15.; číslo 1/2020

Permanent URI for this collectionhttps://drepo.uniza.sk/handle/hdluniza/55

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    ELEKTRONICKÝ OBCHOD V ČASE PANDÉMIE KORONAVÍRUSU
    (Žilinská univerzita v Žiline, 2020) Jucha, Peter; Čorejová, Tatiana
    E-commerce is becoming more popular in the world. E-commerce sales are growing worldwide every year, and the number of online shoppers is also growing. The coronavirus pandemic, which has affected the world and affected many areas such as healthcare, the economy and many more, has not escaped e-commerce. The aim of the paper is therefore to evaluate how and in what way the coronavirus pandemic has affected ecommerce.
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    KĽÚČOVÉ FAKTORY OVPLYVŇUJÚCE PROCES NÁKUPU MUŽOV V PROSTREDÍ E-COMMERCE
    (Žilinská univerzita v Žiline, 2020) Laitkep, Dominik
    Knowledge of consumer behaviour in the e-commerce market can be considered a competitive advantage. The aim of this study is to present the results of author primary research, processed by reducing the number of variables by applying factor analysis. Factor analysis reveals the key factors influencing the consumer behaviour in case of purchasing process by Slovak consumers, men who use social networks. The results reveal a strong and direct relationship between various attribute variables, but mainly the payment for the ordered goods with delivery method of purchase.