(Žilinská univerzita v Žiline, 2020) Laitkep, Dominik
Knowledge of consumer behaviour in the e-commerce market can be considered a
competitive advantage. The aim of this study is to present the results of author primary
research, processed by reducing the number of variables by applying factor analysis. Factor
analysis reveals the key factors influencing the consumer behaviour in case of purchasing
process by Slovak consumers, men who use social networks. The results reveal a strong and
direct relationship between various attribute variables, but mainly the payment for the ordered
goods with delivery method of purchase.
