(Žilinská univerzita v Žiline, 2019) Madleňáková, Lucia; Falatošová, Nikola
Online shopping behaviour is area which concerns more and more experts. They are
researching process of purchase decision but also what influences this decision. Knowledge
about customer and his behaviour is important for satisfying his needs the way he would
become permanent customer of the enterprise. This paper describes the results of primary
research online shopping behaviour of customers and provides conclusions in relation to the
identified risks and barriers.
